TACA Perforum

About TACA Perforum

TACA Perforum is an annual, community-wide arts symposium designed to advance a collective vision for what a thriving arts and cultural community can look like for Dallas and North Texas. Through a conversation facilitated by expert panelists, we seek an infusion of ideas to consider debate, explore, and possibly adapt and develop for implementation locally.

Since 2009, TACA Perforum has served as a forum to both identify and address needs in the North Texas arts community. The New Works Fund (2012), the North Texas Cultural Co-op (2013), the Artist Residency Fund (2015) and the TACA Perforum: Amplifier Workshops (2015) are programs that have been launched by TACA to meet needs identified through Perforum.

Perforum Logo Bean 2024

New Horizons: Arts, Technology, & Adaptation

Join us on September 30, 2024 at the Dee and Charles Wyly Theatre for TACA Perforum!

This year’s theme is New Horizons: Arts, Technology, & Adaptation. We will explore how technology is affecting the way we present and experience the arts, how artists are using emerging technology in their creative process, and consider what the future may bring for the arts. Through all of this, we will celebrate artists’ and arts organizations’ ability to adapt and innovate as new tools become available to change how we think about art itself.

New in 2024: Our guest speakers will lead interactive workshops for Perforum attendees! These workshops will provide an inside view of the application of emerging technologies in the arts, and ask participants to consider their own relationships to technology.

Schedule

12:00 - 1:00 pm: Registration

1:00 – 1:20 pm: Welcome & Overview

1:30 - 2:15 pm: Workshops

Rehearsal Hall (Level 9): New Technology, New Experiences: A Producer’s View with Charlie Miller

How can emerging technology create a unique artistic experience? And how can it help arts institutions attract a new audience? Charlie Miller will share lessons and audience data from David Byrne’s Theater of the Mind and other projects from Off-Center, the immersive programming line at the Denver Center for the Performing Arts dedicated to creating theatrical experiences that place the audience at the center of the story.

Studio Theatre (Level 6): Human-Centered Design Intro and Application with Jessica Burnham

Join us for an engaging and interactive workshop that puts Human-Centered Design in action. The workshop will provide a high-level introduction to Human-Centered Design and Design Thinking and will include an activity to allow you to directly apply what you’ve learned. Come ready to get to work!

2:30 - 3:15 pm: Workshops

Rehearsal Hall (Level 9): Harnessing AI for Enhanced Audience Insights and Personalization with Samantha Bryant

Artificial Intelligence (AI) stands as a transformative force in the ever-evolving landscape of digital marketing, reshaping strategies, campaigns, and audience engagement. We will delve into the realm of AI and its profound impact on the future of marketing in the context of arts and cultural organizations and gain insights into the latest AI technologies, trends, and practical strategies to navigate and capitalize on the AI-driven future of digital marketing.

Studio Theatre (Level 6): Playing with Ideas Moving in a Virtual Space with Thomas F. DeFrantz

In this workshop, participants will be invited to share ideas and movements in a simple visual-processing interface.  Taking the theme “Imagining Dance Tomorrow” participants will propose futuristic dance moves and then share them as we all try to dance the future.  DeFrantz will also talk about various SLIPPAGE projects that reimagine how we move from the difficulties of shared pasts to the promises of shared tomorrows.

3:30 - 4:15 pm:

Speed Networking

AURORA presents Mike Arreaga for a special Art Quest

4:30 - 6:00 pm: Keynote Panel / Q&A

Opening Performance: #Filtering (2022) Excerpt by mixtamotus

Speakers:
Thomas F. DeFrantz, Samantha Bryant, Charlie Miller, & Megan Heber (Moderator)

6:00 – 7:00 pm: Networking Happy Hour

Guest Panelists

Thomas F. DeFrantz

Thomas F. DeFrantz directs SLIPPAGE: Performance|Culture|Technology, a research lab that explores emerging technology in live performance applications. Believes in our shared capacity to do better and engage creative spirit for a collective good that is anti-racist, proto-feminist, and queer affirming. Convenes the Black Performance Theory working group as well as the Collegium for African Diaspora Dance, a growing consortium of 325 researchers committed to exploring Black dance practices in embodied writing. Recent teaching: University of the Arts Mobile MFA in Dance; ImPulsTanz; SNDO; Juilliard; New Waves Institute; Bennington College; P.A.R.T.S.; faculty at Hampshire College, Stanford, Yale, MIT, NYU, Northwestern University; University of Nice.  Has chaired Program in Women’s and Gender Studies at MIT; the concentration in Physical Imagination at MIT; the Department of African and African American Studies at Duke; and served as President of the Society of Dance History Scholars. DeFrantz acted as a consultant for the Smithsonian Museum of African American Life and Culture,  contributing concept and a voice-over for a permanent installation on Black Social Dance that opened with the museum in 2016.
slippage.org

Charlie Miller

Charlie Miller is Executive Director and Curator of Off-Center at the Denver Center for the Performing Arts (DCPA). He co-founded Off-Center in 2010 as a small theatrical test kitchen and has grown it into a signature line of programming for the DCPA, credited with bringing immersive theatre to Colorado and helping establish Denver as an international hub for immersive art and entertainment. Through Off-Center, Charlie has created, produced, and presented critically acclaimed experiences for audiences ranging in size from one to one thousand, engaging hundreds of thousands of audience members over fourteen years and making DCPA the only professional nonprofit theatre in the country regularly developing and producing large-scale immersive and experiential work.

Samantha Bryant

Samantha Bryant is the Vice President, Partnerships at ASYMM Digital. She has led a full career over 13+ years focused on bringing success in digital marketing to nonprofit arts organizations. Samantha is distinguished by an unwavering commitment to fostering client relationships and advancing innovative strategies that redefine the client experience. As an avid patron of the arts, she is devoted to cultivating community with the organizations she works. Her vision for partnership strategy is rooted in quality care and nurturing relationships and tactics that drive measurable success in the digital space. 

 

Megan Heber - Moderator

Megan Heber has spent the last 15 years driving mission-focused work in arts and nonprofit organizations, aiming to transform communities with passion and purpose. As a professor of practice in Arts Management and Nonprofit Leadership at Southern Methodist University's Division of Corporate Communication and Public Affairs (CCPA), she teaches strategic planning, governance, finance, fundraising, marketing, and more, while also directing CCPA's three graduate programs- the MA/MBA(Master of Arts in Arts Management and Master of Business Administration); MMIAM (Master of Management in International Arts Management); and brand-new MANPL (Master of Arts in Arts and Nonprofit Leadership).

In 2024, she was nominated by students for SMU's HOPE Award and was then selected by a committee as the campus-wide HOPE Graduate Professor of the Year. A classically trained musician, Megan's career spans roles as Executive Director of an arts education nonprofit, Director of Marketing at one of the largest colleges of music in the nation, and military musician. She holds multiple degrees, including an MBA and M.A. in Arts Management from SMU, and is an active participant in the North Texas arts and nonprofit community.

 

Featured Artists

Camron Ware – Lightware Labs

Camron Ware is a projection artist who operates Lightware Labs: a full service projection mapping company in Dallas, TX.
Since 2005, Camron has been breaking the rules of projection and truly enjoys finding creative ways to use light and motion to tell stories on any object imaginable. 
Lightware

 Labs has an arsenal of over 100 projectors, dozens of media controllers, and over 100,000 pieces of media to create endless experiences; whether it be projecting 360-degrees to immerse an audience, or a single projector to make a painted work of art come to life:  Camron and the Lightware Labs team loves creating magic for any event or experience.  

 

mixtamotus

mixtamotus (mm) is a Dallas-based human-digital interface art exploration that redefines the possibilities for connecting and creating art by blurring the lines between movement, music, and media. Under the artistic direction of Martheya Nygaard, Reyna Mondragon, and Joel Olivas, mm explore’s group creativity and provides interactive multimedia performances on and offline. mm values communication, community, and creativity as they explore the intersection of human and machine interaction to excite, challenge, inspire, and imagine what is possible when blurring the lines between art forms. mixtamotus is umbrellaed under 501(c)(3) non-profit arts service organization kNOwBOX dance. www.mixtamotus.com | @mixtamotus

Mike Arreaga / Aurora Dallas

A native Texan and Dallas-based creative, Arreaga moves seamlessly between the worlds of art, design, and event production, becoming a powerhouse who has been transforming ideas into jaw-dropping realities for over 16 years. Part artist, part event wizard, and full-time fabricator of everything cool, Arreaga brings a unique blend of innovation and craftsmanship to every project. Whether it's a sleek corporate gala, a vibrant bar mitzvah, or a wedding that feels like stepping into another world, Arreaga has designed it all. From local Dallas hotspots to coast-to-coast productions, his work has made waves for big names like MLB, the Dallas Mavericks, Deloitte, Questlove, Modelo, In-N-Out Burger, Capital One, and many more. His ability to transform concepts into unique and engaging environments has made him a sought-after designer in the event production industry.

Arreaga’s artistic practice extends beyond event design into the realms of illustration, graphic design, painting, and serigraphy, allowing him to explore multiple mediums in his creative work. His commitment to community-driven art is reflected in his 11-year contribution to Art Conspiracy, where he served as a board member, executive team member, and participating artist. He was also a co-producer of The Pin Show, a fashion runway event highlighting emerging designers, which featured over 240 walks with live music on illuminated runways. Additionally, Arreaga is the co-founder of Harkensback, a design and style collective that emphasizes ethically produced apparel and home goods, guided by a vision of sustainability and craftsmanship.

With a diverse skill set and unwavering dedication to his craft, Arreaga has established himself as a leader in both the art and event production fields, continually pushing creative boundaries and leaving a lasting impression.

Featured Instructor

Jessica Burnham - Director of Design and Innovation Programs - SMU

Jessica Burnham has a BFA in Communication Design from the Metropolitan State University of Denver and an MFA in Design Research and Innovation from the University of North Texas. Her design interests lie in bringing design to unexpected places, like civic engagement, local governance, and other hyper-local efforts. Her research focuses on transitioning from Communication Design to Designed Communication and her previous efforts led to creating a business association on Lowest Greenville Avenue called the Lowest Greenville Collective. This led to her role as the Executive Director of the Deep Ellum Foundation where she helped manage the neighborhood, designed public safety systems, and represented the area as large projects in the city came about. Currently, she is the Program Director and Clinical Assistant Professor of the Master of Arts in Design and Innovation (MADI) program at SMU. This program teaches students from all different backgrounds to use Human-Centered Design to creatively solve and improve unwieldy problems. Jessica lives in Richardson, Texas with her husband and three boys.

Arts & Technology Spotlight

Explore local artists and arts organizations showcasing innovative arts and technology projects.

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