Amplifier Workshops

The Amplifier Workshops are a series of professional development workshops aimed at providing local arts and cultural administrators access to expertise on specific topics that may otherwise be difficult to access on an individual basis. These workshops give organizations the opportunity to directly engage with local and national arts experts on topics such as marketing, audience development, and fundraising.

2024 Amplifier Workshops

Marketing and Audience Development Roundtable

Thursday, October 17, 2024
12:00 - 1:30 pm

Join us for a moderated discussion over lunch with North Texas arts leaders like yourself on emerging trends, new approaches, and what has (and hasn't) been working in marketing and audience development.
This will be an interactive format with candid conversations among peers on marketing strategies. Free to attend, and lunch is included.

Suggested attendees: executive directors, marketing directors, communications directors, and other mid- or senior-level managers who are responsible for marketing and audience development planning and execution at their organizations.

Space is limited, and registration is required.

 
REGISTER HERE

James Ryan Jillson - Facilitator

Director of Analytics, Dallas Symphony Orchestra
Adjunct Lecturer, SMU Meadows School of the Arts

James is a musician-turned-arts administrator with a passion for helping cultural institutions take data-driven approaches to developing strategy, navigating change, building audiences, and strengthening revenue.
In 2023, James joined the Dallas Symphony Orchestra, the largest performing arts organization in the southwest, as Director of Analytics. There, he leads a new department created to help drive audience and revenue growth through data strategy.
Additionally, James teaches as part of the Arts Management and Arts Entrepreneurship graduate program at SMU’s Meadows School of the Arts.
Most recently, James served as the Director of Development at the Nasher Sculpture Center, a nonprofit modern and contemporary art museum, where he led the team in achieving record growth in revenue and engagement. In recent years, he’s also led numerous workshops and presented research on arts marketing and fundraising at industry conferences nationally and internationally.
James earned an M.B.A. with an emphasis in Marketing, an M.A. in Arts Management, and a B.A. in Music from SMU.

Recent Workshops

We’re currently in the process of creating new workshops. If you’d like to suggest a theme or topic, please let us know!

SUGGESTION BOX

For even more resources from past workshops, please visit our Resource Library!

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