Amplifier Workshops
About Amplifier Workshops
The Amplifier Workshops are a series of professional development workshops and gatherings providing local arts and cultural administrators access to expertise on specific topics that may otherwise be difficult to access. These workshops give organizations and arts workers the opportunity to directly engage with local and national arts experts on topics such as marketing, audience development, and fundraising.
Upcoming Workshop Marketing and Audience Development Roundtable 2 - Continuing the Conversation
Tuesday, March 18, 2025
12:00 PM to 2:00 PM
2025 Workshops
Marketing and Audience Development Roundtable 2 - Continuing the Conversation Tuesday, March 18, 2025, from 12:00 PM to 2:00 PM
Join us for a moderated discussion over lunch where North Texas arts leaders like yourself will connect and openly share marketing strategies, audience development trends, and innovative approaches that are shaping our field. You don’t need to have attended our previous roundtable to take part in this session. We’re welcoming new voices and valuable insights from across the arts community.
This is a unique opportunity to connect with peers, share experiences, and collaborate on solutions that move us all forward. Free to attend, and lunch is included.
Suggested attendees: executive directors, marketing directors, communications directors, and other mid- or senior-level managers who are responsible for marketing and audience development planning and execution at their organizations.
Space is limited.

James Ryan Jillson - Facilitator Director of Analytics, Dallas Symphony Orchestra | Adjunct Lecturer, SMU Meadows School of the Arts
James is a musician-turned-arts administrator with a passion for helping cultural institutions take data-driven approaches to developing strategy, navigating change, building audiences, and strengthening revenue.
In 2023, James joined the Dallas Symphony Orchestra, the largest performing arts organization in the southwest, as Director of Analytics. There, he leads a new department created to help drive audience and revenue growth through data strategy.
Additionally, James teaches as part of the Arts Management and Arts Entrepreneurship graduate program at SMU’s Meadows School of the Arts.
Most recently, James served as the Director of Development at the Nasher Sculpture Center, a nonprofit modern and contemporary art museum, where he led the team in achieving record growth in revenue and engagement. In recent years, he’s also led numerous workshops and presented research on arts marketing and fundraising at industry conferences nationally and internationally.
James earned an M.B.A. with an emphasis in Marketing, an M.A. in Arts Management, and a B.A. in Music from SMU.
Recent Workshops
Share Your Ideas
We’re currently in the process of creating new workshops. If you’d like to suggest a theme or topic, please let us know!
Resources
For even more resources from past workshops, please visit our Resource Library!


