The Comeback Collection: 4 Sessions to Reignite Revenue and Relationships

Over the past year, economic fallout due to the pandemic has been catastrophic for arts and cultural organizations. The good news? 98% of organizations are planning to perform for a live audience by the end of 2021. And with this, we have an opportunity to make a comeback – but only if we prepare for it!

Over the next 10 months, we’ll dig into strategies and tactics to building stronger relationships with patrons and colleagues to drive results. Working collaboratively, across departments, to understand what your patrons want and need will ensure you create high-impact, empathy-rich, results-oriented campaigns.

We’ll gather four times for formal learning – where takeaways include new frameworks, relevant examples from the sector, shared vocabulary (linguistically and in data), and peer connection. Each session will balance teaching time, full group discussions, and breakouts to give you tools and time to put work into action (none of those 5-minute breakouts here, you’ll have real time to dig in with your peers). Additionally, we’re hosting monthly office hours where you can bring your questions directly to TRG consultants to meet you where you are to keep the work progressing.

Ideal participants include the marketing staff, sales/box office staff, development/fundraising staff, and organizational leadership/board members of performing and visual arts organizations. Participation from multiple organization staff encouraged!

Meet The Facilitators

Caitlin Green, Senior Consultant and Client Engagement Officer
Caitlin joined TRG Arts in 2017. Based in Pittsburgh, she works with new clients to identify opportunities for partnership and serves as senior consultant on a portfolio of North American clients. Prior to TRG, she was the marketing and development director for THEATREWORKS, and the director of the Galleries of Contemporary Art. At THEATREWORKS, she led efforts that resulted in a doubling of contributed revenue and increased earned revenue by more than 50%. She holds an MA in Art History, an MPA in Non-Profit Management, and has more than 15 years of experience working to build audiences for arts and culture in communities across the country.

Chitra Kalyandurg, Client Success Manager
Chitra Kalyandurg joined TRG Arts in 2019. As a Consulting Analyst, she uses data to help arts organizations find the results they need to be sustainable and create impact. Previously, Chitra was the director of engagement and arts partnerships at Kalanidhi Dance, where she led the organization’s fundraising and communications efforts and worked to increase the company’s reach throughout the D.C. area.

Chitra has more than a decade of experience working at the intersection of arts, nonprofits, and policy, including administering education programs at Arena Stage and managing policy fellowship programs at the American Association for the Advancement of Science. She has also served as a consultant to the National Endowment for the Arts, where she conducted a qualitative analysis of their Folk & Traditional Arts Art Works grant program. As a dancer and choreographer, Chitra is committed to raising awareness of classical Indian dance through performance and education. Chitra holds a bachelor’s degree in communications studies from New York University and a Master of Public Policy from the University of Maryland, College Park.

This TACA Resiliency Workshop Series is made possible by

The State of the Sector: Dallas Arts & Cultural Landscape Through the Early Stages of the Pandemic

Presented on Thursday, July 22, 2021 | 10:00 – 11:00 a.m.

Join director and researcher, Dr. Zannie Voss for a deep-dive look into the landscape of Dallas’s arts and culture sector from pre-pandemic into the early impact of COVID-19. These data-driven findings can be used to better understand and tell the story of how your organization fared throughout the crisis and help to inform funders where support may be needed now. You will also learn about recent changes made to the Cultural Data Profile that provides a more streamlined experience in the data entry process as well as the analysis and benchmarking tools available after your data is entered.

This webinar was produced in partnership with SMU DataArts.

Arts Industry Data Analysis: Pandemic Response
Ask CI Anything

Presented on Tuesday, March 16th, 12:30 – 1:30 p.m. CST

Let’s face it – we’re officially living in a new era of art-making and community engagement. This turning point presents obvious challenges for each of us, but could we all be overlooking a big opportunity to reshape the image of our organizations for the better? Join us as we unpack the real impact of the pandemic on arts marketers with Erik Gensler, president and founder of Capacity Interactive. Erik and members of the CI team will lead an interactive group discussion our North Texas arts community.

In this session, we’ll dive into key takeaways from CI’s Arts Industry Data Analysis: Pandemic Response, including evolutions within the broader digital and media landscape. You’ll also have an opportunity to ask the Capacity Interactive experts all of your digital marketing and research-related questions.

watch it on youtube

Fundraising During A Pandemic: #RealTalk with Local Development Professionals

Presented on Thursday, February 4, 2021, via Zoom

Listen on Soundcloud

Fundraising is tough. Fundraising during a pandemic can be even tougher as tried-and-true “best practices” may be in flux. In this panel conversation and Q&A with Dallas development professionals, we candidly explored strategies and tactics that are (and aren’t) working locally at arts institutions and what that means for “best practices” and “new practices” moving forward.

This TACA Resiliency Workshop was made possible by

Don’t Wait – Collaborate! Collaboration as a Path Forward

Presented on Thursday, October 1, 2020, via Zoom

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Today’s changing landscape may require nonprofit arts and cultural leaders to consider new and different ways of adapting to today’s financial and programmatic realities. In many instances, collaboration may be one of the ways to maximize impact and ensure sustainability. In this workshop, led by Jess Cavagnero of SeaChange Capital Partners, the conversation will center around the different types of collaboration available to arts and cultural organizations and the necessary steps that need to be taken before entering one of these collaborations. The workshop will also feature case study examples of effective collaboration, a safe space to ask questions, and local funding opportunities designed for nonprofit collaboration.

Special guests during the workshop will include Margaret Black (Director, Lyda Hill Philanthropies & Better Together Fund) and Arnaldo J. López, Ph.D., (Managing Director, Pregones/Puerto Rican Traveling Theater).

Jess Cavagnero leads SeaChange’s activity in nonprofit mergers and sustained collaboration as well as its work in helping nonprofits analyze and develop financial strategies to refine their business models, including scenario planning, risk assessment, and restructuring. She is responsible for two grantmaking funds, The SeaChange-Lodestar Fund for Nonprofit Collaboration and The New York Merger, Acquisition, and Collaboration Fund, which each support nonprofits that are exploring or planning mergers, acquisitions, joint ventures, administrative and programmatic partnerships, etc. She is a proud native New Yorker and graduate of Cornell University. She spends her “free” time encouraging her sons to be Mets fans, much to her husband’s dismay. Learn more about Jess by clicking here.

The Doctor Is In: Medical Advice on Re-opening the Art

Presented on July 22, 2020 via Zoom

What, exactly, will reopening look like for our arts and cultural organizations? What medical information do leaders need to be considering right now? Join us as we engage epidemiologist Dr. Robert Haley on these very questions. In this workshop, Dr. Haley will present the latest medical information on COVID-19, offer advice on reduced-risk art-making for different artistic genres, and provide customized counsel to local arts organizations on their re-opening plans.

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Robert W. Haley, M.D., is Professor of Internal Medicine and Director of the Division of Epidemiology in the Internal Medicine Department at UT Southwestern Medical Center. Dr. Haley currently serves as a member of the Dallas County Public Health Advisory Committee for the COVID-19 Response. He is a Dallas native and a dedicated, passionate arts patron and supporter. Read his full bio here.