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Amplifier Workshops

Amplifier Workshops

The Amplifier Workshops are a series of professional development workshops aimed at providing local arts and cultural administrators access to expertise on specific topics that may otherwise be difficult to access on an individual basis. These workshops give organizations the opportunity to directly engage with local and national arts experts on topics such as marketing, audience development, and fundraising.

Market Smarter: Two New Research Studies for Arts Leaders

March 5, 2019, 9:00 a.m. – 12:00 p.m.| Cost: Free
One Arts Plaza – Conference Center (1st Floor)
1722 Routh Street
Dallas, TX 75201

Capacity Interactive is teaming up with Google to host a free half-day digital marketing workshop designed for arts administrators.

Mallory's HeadshotPart 1: Google’s Digital Path to Purchase Study
Speaker: Mallory White | Senior Account Manager, Ticketing & Live Events, Google
In this session, you will learn which digital touch points along the path to ticket purchase are most meaningful for performing arts patrons and how we can unlock the innate stories we have as an arts organizations and cultural institutions to connect with these patrons in a meaningful way.

Erik's HeadshotPart 2: The State of Digital for Arts and Cultural Organizations
Speaker: Erik Gensler | President, Capacity Interactive
For six years, Capacity Interactive has surveyed the field to understand how arts organizations are using digital marketing tools. This session will highlight the key findings of a survey of close to 200 organizations, so you understand how your efforts compare to your peers and the field at large.

Who should attend? Arts marketers at all levels, executive leadership and board members.

RSVP Today


2019 Amplifier Workshops Sponsors

Texas Instruments Logo

2018 Amplifier Workshop Series - Past Workshops

2017 Amplifier Workshop Series - Past Workshops