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Amplifier Workshops

The Amplifier Workshops are a series of professional development workshops aimed at providing local arts and cultural administrators access to expertise on specific topics that may otherwise be difficult to access on an individual basis. These workshops give organizations the opportunity to directly engage with local and national arts experts on topics such as marketing, audience development, and fundraising.


Upcoming Workshops

Arts & Journalism Series
Part 1: Intro to Public Relations (PR)/Earned Media vs. Advertising

A Collaboration with Sammons Center for the Arts

June 13, 2019 | 11:30 a.m. – 1:30 p.m.
Sammons Center for the Arts
3630 Harry Hines Blvd
Dallas,TX 75219
**Lunch Provided

Facilitator: Annette Rogers – Read Bio

Whether you realize it or not, public relations is an important part of every arts/cultural organization.  The perception and awareness of your audiences concerning your organization, their knowledge and understanding of the scope and mission of your organization, and even the general public’s ideas and attitudes about the quality of your mission, are all influenced through public relations activities.

This public relations overview provides insights into the power of PR, the difference between PR and advertising, what PR can and cannot do for a business or organization, public relations tools and techniques, and considerations when it comes to measuring success.

Registration for this Workshop has closed

Arts & Journalism Series
Part 2: Media Relations Best Practices – How to Package and Pitch a Story

A Collaboration with Sammons Center for the Arts

July 10, 2019 | 11:30 a.m. – 1:30 p.m.
Sammons Center for the Arts
3630 Harry Hines Blvd
Dallas,TX 75219
**Lunch Provided

Facilitator: Annette Rogers – Read Bio

Effective media relations is all about reaching out to reporters and editors and getting them to tell a story about your business or organization; however, media relations strategy has changed a lot in the last decade.

The universe of “media” now includes not only TV stations and newspapers but freelance journalists, bloggers, influencers, and anyone or anything with an audience. You can even say that “media relations” today means “influencer relations,” and it’s more challenging than ever to generate positive media coverage.

This session offers insights into defining news, how to work with reporters and editors, tips and techniques for successfully packaging and pitching as story to media, and tools in the media relations arsenal that will help you achieve your PR goals.

Registration for this Workshop has closed

2019 Amplifier Workshops Sponsors

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2019 Amplifier Workshop Series - Past Workshops

2018 Amplifier Workshop Series - Past Workshops

2017 Amplifier Workshop Series - Past Workshops