The Amplifier Workshops are a series of professional development workshops aimed at providing local arts and cultural administrators access to expertise on specific topics that may otherwise be difficult to access on an individual basis. These workshops give organizations the opportunity to directly engage with local and national arts experts on topics such as marketing, audience development, and fundraising.
We’re currently in the process of creating new workshops. If you’d like to suggest a theme or topic, please let us know!
2022 Amplifier Workshops Sponsor
The Comeback Collection: 4 Sessions to Reignite Revenue and Relationships
Over the past year, economic fallout due to the pandemic has been catastrophic for arts and cultural organizations. The good news? 98% of organizations are planning to perform for a live audience by the end of 2021. And with this, we have an opportunity to make a comeback – but only if we prepare for it!
Over the next 10 months, we’ll dig into strategies and tactics to building stronger relationships with patrons and colleagues to drive results. Working collaboratively, across departments, to understand what your patrons want and need will ensure you create high-impact, empathy-rich, results-oriented campaigns.
We’ll gather four times for formal learning – where takeaways include new frameworks, relevant examples from the sector, shared vocabulary (linguistically and in data), and peer connection. Each session will balance teaching time, full group discussions, and breakouts to give you tools and time to put work into action (none of those 5-minute breakouts here, you’ll have real time to dig in with your peers). Additionally, we’re hosting monthly office hours where you can bring your questions directly to TRG consultants to meet you where you are to keep the work progressing.
Session 1: Re-Igniting Sales
May 27, 2021 | 12:00 to 1:30 p.m. CT
We’ll introduce a replicable 4-step process to build agility into your campaigns, thinking, and processes.
Session 2: Cross-Departmental Metrics and Goal Setting
August 12, 2021 | 12:00 to 1:30 p.m. CT
We’ll talk through ways you can de-silo your departments through data and goal setting so you can measure progress along the way.
Session 3: 21st Century Listening
October 28, 2021 | 12:00 to 1:30 p.m. CT
Listening may just be the single most effective tool in relationship-building—with your audiences AND your teams. Listening is all about opening feedback loops, digesting new information, and closing the loops—likely with a commitment for change or improvement. In this session, we’ll do a deep dive into one organization’s approach, give an overview of listening tools, and go through an exercise that will support you AND your colleagues in focused listening and productive conversations. This is the work of 21st Century arts organizations, and this session will give you strategic provocations and tactical support to hone your listening skills.
Session 4: Re-Thinking Stewardship
January 20, 2022 | 12:00 to 1:30 p.m. CT
In our final session, we’re diving into stewardship – your strategy for building relationships with your audiences, visitors and, of course, donors. So often, when we talk about stewardship we’re really talking about how we keep our major donors close to us. Yes, we need to do that, but we also have an opportunity, a responsibility!, to think about how we’re planning to keep all of our patron relationships active. You’ll have time with your peers to discuss, you’ll hear from folks in your community on how they’re approaching this work, and TRG will walk you through how to craft a mini-stewardship campaign for ONE of your key segments.
Meet The Facilitators
Caitlin Green, Senior Consultant and Client Engagement Officer
Caitlin joined TRG Arts in 2017. Based in Pittsburgh, she works with new clients to identify opportunities for partnership and serves as senior consultant on a portfolio of North American clients. Prior to TRG, she was the marketing and development director for THEATREWORKS, and the director of the Galleries of Contemporary Art. At THEATREWORKS, she led efforts that resulted in a doubling of contributed revenue and increased earned revenue by more than 50%. She holds an MA in Art History, an MPA in Non-Profit Management, and has more than 15 years of experience working to build audiences for arts and culture in communities across the country.
Chitra Kalyandurg, Client Success Manager
Chitra Kalyandurg joined TRG Arts in 2019. As a Consulting Analyst, she uses data to help arts organizations find the results they need to be sustainable and create impact. Previously, Chitra was the director of engagement and arts partnerships at Kalanidhi Dance, where she led the organization’s fundraising and communications efforts and worked to increase the company’s reach throughout the D.C. area.
Chitra has more than a decade of experience working at the intersection of arts, nonprofits, and policy, including administering education programs at Arena Stage and managing policy fellowship programs at the American Association for the Advancement of Science. She has also served as a consultant to the National Endowment for the Arts, where she conducted a qualitative analysis of their Folk & Traditional Arts Art Works grant program. As a dancer and choreographer, Chitra is committed to raising awareness of classical Indian dance through performance and education. Chitra holds a bachelor’s degree in communications studies from New York University and a Master of Public Policy from the University of Maryland, College Park.
Jenny Cohn, Client Success Manager
Jenny was a professional properties designer and stage manager in theatre for a decade before shifting her focus to patron services. She is thrilled to be joining TRG Arts after 10 years in marketing and communications with Boston Court Pasadena. Jenny lives in Los Angeles with her husband, Jon, and their 3-year old son, Wilmont.
This TACA Resiliency Workshop Series is made possible by
The State of the Sector: Dallas Arts & Cultural Landscape Through the Early Stages of the Pandemic
Presented on Thursday, July 22, 2021 | 10:00 – 11:00 a.m.
Join director and researcher, Dr. Zannie Voss for a deep-dive look into the landscape of Dallas’s arts and culture sector from pre-pandemic into the early impact of COVID-19. These data-driven findings can be used to better understand and tell the story of how your organization fared throughout the crisis and help to inform funders where support may be needed now. You will also learn about recent changes made to the Cultural Data Profile that provides a more streamlined experience in the data entry process as well as the analysis and benchmarking tools available after your data is entered.
This webinar was produced in partnership with SMU DataArts.
Arts Industry Data Analysis: Pandemic Response
Ask CI Anything
Presented on Tuesday, March 16th, 12:30 – 1:30 p.m. CST
Let’s face it – we’re officially living in a new era of art-making and community engagement. This turning point presents obvious challenges for each of us, but could we all be overlooking a big opportunity to reshape the image of our organizations for the better? Join us as we unpack the real impact of the pandemic on arts marketers with Erik Gensler, president and founder of Capacity Interactive. Erik and members of the CI team will lead an interactive group discussion our North Texas arts community.
In this session, we’ll dive into key takeaways from CI’s Arts Industry Data Analysis: Pandemic Response, including evolutions within the broader digital and media landscape. You’ll also have an opportunity to ask the Capacity Interactive experts all of your digital marketing and research-related questions.
Fundraising During A Pandemic: #RealTalk with Local Development Professionals
Presented on Thursday, February 4, 2021, via Zoom
Fundraising is tough. Fundraising during a pandemic can be even tougher as tried-and-true “best practices” may be in flux. In this panel conversation and Q&A with Dallas development professionals, we candidly explored strategies and tactics that are (and aren’t) working locally at arts institutions and what that means for “best practices” and “new practices” moving forward.
Cara Mía Theatre Co.
James Ryan Jillson
Moderator & Panelist
Director of Development
Nasher Sculpture Center
Vice President of Development
Dallas Symphony Orchestra
Senior Director of Communications and Philanthropy
Dallas Children’s Theater
This TACA Workshop was made possible by
Don’t Wait – Collaborate! Collaboration as a Path Forward
Presented on Thursday, October 1, 2020, via Zoom
Today’s changing landscape may require nonprofit arts and cultural leaders to consider new and different ways of adapting to today’s financial and programmatic realities. In many instances, collaboration may be one of the ways to maximize impact and ensure sustainability. In this workshop, led by Jess Cavagnero of SeaChange Capital Partners, the conversation will center around the different types of collaboration available to arts and cultural organizations and the necessary steps that need to be taken before entering one of these collaborations. The workshop will also feature case study examples of effective collaboration, a safe space to ask questions, and local funding opportunities designed for nonprofit collaboration.
Special guests during the workshop will include Margaret Black (Director, Lyda Hill Philanthropies & Better Together Fund) and Arnaldo J. López, Ph.D., (Managing Director, Pregones/Puerto Rican Traveling Theater).
Jess Cavagnero leads SeaChange’s activity in nonprofit mergers and sustained collaboration as well as its work in helping nonprofits analyze and develop financial strategies to refine their business models, including scenario planning, risk assessment, and restructuring. She is responsible for two grantmaking funds, The SeaChange-Lodestar Fund for Nonprofit Collaboration and The New York Merger, Acquisition, and Collaboration Fund, which each support nonprofits that are exploring or planning mergers, acquisitions, joint ventures, administrative and programmatic partnerships, etc. She is a proud native New Yorker and graduate of Cornell University. She spends her “free” time encouraging her sons to be Mets fans, much to her husband’s dismay. Learn more about Jess by clicking here.
For even more resources from past workshops, please visit our Resource Library!