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Upcoming Events

TACA Perforum: Amplifier Workshop

When:
March 5, 2019 @ 9:00 am – 12:00 pm
2019-03-05T09:00:00-06:00
2019-03-05T12:00:00-06:00
Where:
One Arts Plaza Conference Center
1722 Routh St
Dallas, TX 75201
USA
Cost:
Free
Contact:
Greg Oertel
214.520.3930

Market Smarter: Two New Research Studies for Arts Leaders

March 5, 2019, 9:00 a.m. – Noon | Cost: Free
One Arts Plaza Conference Center
1722 Routh Street
Dallas, TX 75201

Capacity Interactive is teaming up with Google to host a free half-day digital marketing workshop designed for arts administrators.

Mallory's HeadshotPart 1: Google’s Digital Path to Purchase Study
Speaker: Mallory White | Senior Account Manager, Ticketing & Live Events, Google
In this session, you will learn which digital touch points along the path to ticket purchase are most meaningful for performing arts patrons and how we can unlock the innate stories we have as an arts organizations and cultural institutions to connect with these patrons in a meaningful way.

Erik's HeadshotPart 2: The State of Digital for Arts and Cultural Organizations
Speaker: Erik Gensler | President, Capacity Interactive
For six years, Capacity Interactive has surveyed the field to understand how arts organizations are using digital marketing tools. This session will highlight the key findings of a survey of close to 200 organizations, so you understand how your efforts compare to your peers and the field at large.

Who should attend? Arts marketers at all levels, executive leadership and board members.

RSVP Today!

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The TACA Perforum: Amplifier Workshops are a curated series of capacity-building arts workshops for arts leaders in North Texas. Participation in TACA’s Amplifier Workshops is free for current TACA Grant Recipients and TRG Arts Community Network members.