Upcoming Events

Amplifier Workshop: Media Relations Best Practices: How to Package and Pitch a Story

July 10, 2019 @ 11:30 am – 1:30 pm
Sammons Center for the Arts
3630 Harry Hines Blvd
TX 75219
Gregory Oertel

Amplifier Workshop Details

July 10, 2019 | 11:30 a.m. – 1:30 p.m.
Sammons Center for the Arts
3630 Harry Hines Blvd
Dallas,TX 75219
**Lunch Provided

Facilitator: Annette Rogers – Read Bio

Effective media relations is all about reaching out to reporters and editors and getting them to tell a story about your business or organization; however, media relations strategy has changed a lot in the last decade.

The universe of “media” now includes not only TV stations and newspapers but freelance journalists, bloggers, influencers, and anyone or anything with an audience. You can even say that “media relations” today means “influencer relations,” and it’s more challenging than ever to generate positive media coverage.

This session offers insights into defining news, how to work with reporters and editors, tips and techniques for successfully packaging and pitching as story to media, and tools in the media relations arsenal that will help you achieve your PR goals.